Ok, this one was long overdue. Rebuilding my site has been on my to do list since forever. No matter how many times I tried to do it, I failed. It was the only project that I have continuously postponed in the last ten years or so.
Something needed to change, so I took a coaching approach. I coached myself.
How do you help a client to break the pattern? As always, you cannot solve it if you don’t see it. First, you help them to see that pattern.
Coach: Dan, help me with a piece of information, please. How many times did you try to build your site?
Client: I don’t know, man. I lost count of them. Perhaps six, but it could have been as much as ten times. Ten frigging times.
In a real-world situation, I would have kept helping my client deploy his thoughts for a while, but for the sake of simplicity, in this post I will cut to the chase and go directly for the kill:
Coach: Can you recall the context of your attempts? How did they unfold?
Client: It was almost the same every time. While I was doing something – usually learning something new – I had an idea about a product, a web page or a mobile app, which could help me and others a lot. Where to put it? Sure, on my site.
Coach: And your site was…?
Client (exploding): Not ready at the moment to receive the product. If I had wanted that product, I would have had to rebuild it.
Coach: What kept you back? You are a developer, why did you not simply rebuild your site?
Client (making a miserable face): I am a developer, that’s right, but do you know how many things you have to put into a site? Let me tell you, with bullet points, what I did not know, and I still don’t:
- What needs to be on the front page? A parallax effect? And what pictures would be representative for:
- Agile and professional coaching,
- software development,
- the books I read, games I play, the hobbies I have?
- Should I use it as a commercial tool? Should I give it a suit-and-tie look or should I go for a more casual appearance?
- What should I place in the site’s footer? I have no idea what needs to go there. The sites I have studied for inspiration have a lot of shiny things there!
Coach (scratching his head): Wow, that’s a lot…
Let’s play a game. What would be your next question to the Client if you were the Coach? He wants to rebuild his site, but the uncertainties he has hinders him in achieving his goal.